Tourism BUSINESS SUPPORT
Together, let’s find the pieces to make it thrive.
A unique combination of education, industry training and experience to support four critically important areas of your operations.
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Qualifications earned through internationally recognized training, directing & guiding hundreds of tours and lessons from expert, international guides.
What We Offer
• Practical instruction that makes friendly people into great guides, plus tips for tourist-facing staff who aren’t guides.
• Understanding a guide’s three roles…teacher, entertainer, and marketeer.
• Tour commentary research methods and resources.
• Preparing guides and docents to present information with accuracy and confidence.
• Learn how to talk about science in engaging, unscientific terms guests understand and relate to.
Why It Matters
• Because being an interpretive guide is a step above merely reciting a memorized script.
• Visitors enjoy the destination in a deeper more meaningful way.
• Guests have a greater appreciation for the resources being shared and are more likely to preserve and protect them.
• Because realistic expectations are easier to meet or exceed than inflated or exaggerated promises.
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Can tourism be too much of a good thing?
What We Offer
• Strategies to address concerns of ‘over tourism’ before issues become unmanageable.
• Recommendations on disbursing visitors to avoid overcrowding at popular destinations.
• Help identifying sources to adequately fund and sustain marketing communication programs.
• Ideas to lengthen the duration of visits and increase spending on a per visitor basis.
• Insights and resources to educate communities about tourism’s economic development potential.
Why It Matters
• Maintaining community support for tourism is easier when it is well managed.
• Visitors come, spend money, and go home without creating a heavy demand on community services.
• Tourism is the purest form of economic development.
• The things that attracted visitors to your destination are respected and protected.
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Attract and capture more tourism spending, whether tourists are your primary customer or just add to the bottom line.
What We Offer
• Helping your destination identify and capitalize on its most attractive and marketable assets.
• Representation at industry trade shows and conventions to develop group business or attract independent travelers and families.
• Assistance with telling the story you want to tell in an authentic, compelling way.
• Copywriting that sets realistic expectations and makes promises you can keep.
• Support to improve collaboration with your local, regional, or state destination marketing organizations.
Why It Matters
• Because if you aren’t constantly reminding visitors you’re there, you will soon be forgotten.
• You want the best possible return on your marketing and advertising investment.
• Tourism is seasonal and taking advantage of the peak and off-peak opportunities is vital.
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We help tourism businesses build respected, lasting relationships with groups, guests, and partners.
What We Offer
• Experience identifying suppliers and vendors with demonstrated ability to meet your needs.
• Help communicating clear, fair specifications that help assure the service you expect.
• Knowledge of how hotels, restaurants, transportation companies and guide services operate, and the special considerations of working with tourist groups.
• An ability to add the traveler’s perspective, as though seeing things with their eyes.
• Strategies for maintaining valued client and supplier relationships.
Why It Matters
• Relationships, like friendships, take time to foster and attention to maintain…and they are too valuable to lose.
• Groups are loyal and less likely to change plans than independent travelers.
• When unexpected contingencies arise, you’ll have confidence in strong, trusted relationships.
Put the experience and passion of a dedicated Tourism Champion™ to work for your organization.
